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Our Story

Rooted in purpose. Created for everyday well-being.

Jade Ford, founder of jadewell collective

A note from our founder

For more than 16 years, I've dedicated my career to creating meaningful experiences across fitness, yoga, wellness, + hospitality. Along the way, I've discovered that well-being isn't about doing more or becoming someone different. It's about finding what helps us feel connected, present, + fully ourselves.

Throughout my career, I've had the privilege of leading teams, building programs, + bringing wellness experiences to life. Somewhere along the way, a dream began to grow: What if I created something of my own?

As a wife, mother, + someone who understands just how full everyday life can be, I knew taking that leap would require courage. I also knew I wanted to build something that reflected everything I'd come to believe about well-being: a space where movement, restoration, connection, + exploration could naturally come together.

That dream became jadewell collective.

When the opportunity arose to carry forward the community Allisson Butler-Kublanov had lovingly cultivated at Bee Well Yoga, it felt like a meaningful beginning. A chance to honor what already existed while creating room for something new.

The name jadewell is personal, but its meaning extends beyond me. Jade symbolizes harmony, resilience, + an open heart. Much like a gemstone, I believe we each carry inherent worth. We don't need to become someone else to experience well-being; sometimes we simply need the space to reconnect with ourselves.

My hope is that jadewell becomes more than a place you visit. I hope it becomes a place where you feel welcomed, connected to an uplifting community, + inspired to cultivate well-being in your own way.

I'm so glad you're here.

With gratitude,
Jade Ford
Founder, jadewell collective

Jade Ford traveling along the California coast

Jade's background

16+ years of experience across collegiate recreation, fitness, parks + recreation, yoga, wellness, social clubs, + hospitality. B.S. in Applied Physiology & Kinesiology (University of Florida) + M.S. in Kinesiology (University of Arkansas).

Our mission

jadewell creates space for everyday well-being, inviting you to move, restore, connect, + live with greater presence + alignment.

Our vision

We envision a community rooted in presence, authenticity, + meaningful connection, where well-being is personal, intentionally cultivated, + woven naturally into everyday life.

Our values

Presence
Be where you are.
Relatable Well-Being
Well-being belongs in everyday life.
Authenticity
Come as you are.
Connection
Together we go far.
Intentionality
Care is in the details.
Adventure
Stay curious. Explore. Discover. Grow.