Our Story
Rooted in purpose. Created for everyday well-being.

A note from our founder
For more than 16 years, I've dedicated my career to creating meaningful experiences across fitness, yoga, wellness, + hospitality. Along the way, I've discovered that well-being isn't about doing more or becoming someone different. It's about finding what helps us feel connected, present, + fully ourselves.
Throughout my career, I've had the privilege of leading teams, building programs, + bringing wellness experiences to life. Somewhere along the way, a dream began to grow: What if I created something of my own?
As a wife, mother, + someone who understands just how full everyday life can be, I knew taking that leap would require courage. I also knew I wanted to build something that reflected everything I'd come to believe about well-being: a space where movement, restoration, connection, + exploration could naturally come together.
That dream became jadewell collective.
When the opportunity arose to carry forward the community Allisson Butler-Kublanov had lovingly cultivated at Bee Well Yoga, it felt like a meaningful beginning. A chance to honor what already existed while creating room for something new.
The name jadewell is personal, but its meaning extends beyond me. Jade symbolizes harmony, resilience, + an open heart. Much like a gemstone, I believe we each carry inherent worth. We don't need to become someone else to experience well-being; sometimes we simply need the space to reconnect with ourselves.
My hope is that jadewell becomes more than a place you visit. I hope it becomes a place where you feel welcomed, connected to an uplifting community, + inspired to cultivate well-being in your own way.
I'm so glad you're here.
With gratitude,
Jade Ford
Founder, jadewell collective

Jade's background
16+ years of experience across collegiate recreation, fitness, parks + recreation, yoga, wellness, social clubs, + hospitality. B.S. in Applied Physiology & Kinesiology (University of Florida) + M.S. in Kinesiology (University of Arkansas).
Our mission
jadewell creates space for everyday well-being, inviting you to move, restore, connect, + live with greater presence + alignment.
Our vision
We envision a community rooted in presence, authenticity, + meaningful connection, where well-being is personal, intentionally cultivated, + woven naturally into everyday life.
Our values
- Presence
- Be where you are.
- Relatable Well-Being
- Well-being belongs in everyday life.
- Authenticity
- Come as you are.
- Connection
- Together we go far.
- Intentionality
- Care is in the details.
- Adventure
- Stay curious. Explore. Discover. Grow.
